Attending a trade show can be a game changer for store owners, offering a unique opportunity to discover new products and trends, build relationships with territory managers, and stay ahead of retail trends. However, with so much to see and do, it can also be overwhelming. To make the most of your experience, it’s essential to go in with a clear plan and the right strategies. These practical tips will help you navigate trade shows efficiently and benefit your buying experience at show. 

Before the Show 

• Do your research. Familiarize yourself with the vendors and products showcased at the market. This will help you prioritize your time and focus on the most relevant items to your business. 

• Create a list. Write down the products or vendors you want to see and any specific questions you have. This will help you stay organized and efficient. 

• Plan your schedule. Determine how many days you'll attend the market and create a rough itinerary. This will help you make the most of your time. 

• Make show appointments. Scheduling appointments before a trade show helps you optimize your time and ensures you meet the key vendors most important to your business. By planning, you avoid the rush and long wait times at busy showrooms, allowing for more meaningful interaction with your territory manager. 

• Take inventory. Taking inventory before heading to a trade show ensures that you clearly understand what your store needs, helping you make more strategic purchasing decisions. By identifying gaps in your product lineup or best-sellers that need restocking, you can focus on finding the right items at the show without overspending on unnecessary stock. 

During the Show 

• Wear comfortable shoes. You'll be doing a lot of walking, so it's essential to wear comfortable and supportive shoes. 

• Bring a large empty bag or tote. You'll likely be bringing back samples or catalogs, so having a large bag to carry them in is helpful. Bonus points if it has wheels! 

• Stay hydrated. Bring a refillable water bottle to stay hydrated throughout the day.  

• Always ask vendors at market about promotions. Asking vendors about promotions during the market can lead to significant savings and exclusive opportunities for your store. Vendors often offer special deals, discounts, or limited-time offers at trade shows you won’t find elsewhere. By inquiring about these promotions, you can take advantage of bulk pricing, early product releases, or even promotional items that can enhance your store’s product offerings and increase your profit margins. 

   

After the Show

• Follow up with vendors. Follow up with the vendors you met and placed orders with at the show.  

• Review your notes. Review your notes and ensure you have all the information you need to input inventory and keep track of the orders you make while at the market. 

• Evaluate your experience. Reflect on your experience and identify areas for improvement for your next market show. 

Following these tips can make the most of your first market show and ensure a successful experience. For extra tips on attending a trade show, check out Heart on Main’s Street’s Webinar here.