OneCoast’s New Flagship Showroom Might Catch Buyers Off Guard
Adelaide Elliott - Associate Editor - From Gifts & Dec
OneCoast is doubling down on its investment in Dallas Market Center with a new flagship showroom on the first floor of Dallas’ World Trade Center. The sales rep agency will welcome DMC buyers with a new expansive space on the atrium, which will open in time for the January 2024 Total Home & Gift Market. The new showroom will be the company’s largest U.S. presence for its Midwest and West retail customers.
The move follows a series of investments by OneCoast in Dallas Market Center, like its OneCoast University space, as well as the company’s decision to leave its space in Las Vegas Market. The expanded location will provide an enhanced shopping experience for its existing customers while expanding its reach to the Western region retailers. This move also comes at a time of Dallas Market Center’s launch of a new vision to enhance the atrium experience and the overall shopping environment for retailers.
“I am truly excited about the vision of Dallas Market Center and our initiative together to create an environment that exceeds our retailers’ expectations” said John Keiser, CEO of OneCoast. “With our long-term partnership with Dallas Market Center, we will continue to build on this experience for years to come.”
OneCoast also chose to launch special initiatives, like Heart on Main, during the winter Total Home & Gift Market and showcased its Indie & Main exhibitors in The Temps at Dallas market.
“OneCoast is a forward-thinking company, and we have a special partnership built upon long-standing shared values and mutual support for the independent retailer,” said Cindy Morris, president and CEO of Dallas Market Center. “We are pleased that a destination like OneCoast will have an atrium presence to welcome and inspire buyers year-round.”
In order to accommodate the new OneCoast showroom, the existing Gourmet Market exhibitors will transition into a larger, new neighborhood of gourmet and housewares resources participating in The Temps at Total Home & Gift Market beginning in January 2024.