the busy b gift boutique's Guide to Event Magic: Tips for Retailers
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Nicole Schultz on
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In today's experience-driven retail landscape, in-store events are no longer optional—they're essential for boosting customer engagement and driving sales. Industry analysis confirms a significant consumer shift, particularly among younger demographics, prioritizing experiences over material goods. Holly, the busy B gift boutique owner, gives valuable insight into hosting events in your store and how it will build your store brand and community.
